Mixpanel
FeaturedProduct analytics with AI insights
Freemium
8000 users
0.0
Rating
0
Reviews
8000
Users
2009
Founded
At a Glance
Quick overview of Mixpanel
Platforms
Web
iOS
Android
API
Company
Mixpanel
San Francisco, CA
Est. 2009
400 employees
Pricing
Freemium
Free up to 1M events, Growth from $24/month
Free trial available
Best for
Product analyticsUser behaviorConversion optimizationRetention analysis
What is Mixpanel?
Mixpanel is the decision analytics platform built for fast-moving teams with AI-powered insights.
In-Depth Review
Mixpanel is a product analytics platform that helps teams understand user behavior and make data-driven decisions. Features include event tracking, funnel analysis, cohort analysis, retention metrics, and Session Replay. Mixpanel AI helps teams get instant answers about their data through natural language queries. The platform offers a generous free tier and is rated 4.6/5 on G2.
Pros
- Great free tier
- Easy to use
- Good visualizations
- Session replay
- Strong product focus
Cons
- Can be expensive at scale
- Learning curve
- Event-based pricing confusing
- Limited attribution
Key Features
8 features available
✨
Event tracking
✨
Funnel analysis
✨
Cohort analysis
✨
Retention
✨
Session Replay
✨
A/B testing
🧠
AI insights
🔌
Integrations
Mixpanel Pricing
Quick Specs
Deployment
Cloud
Mobile Apps
Security
Support
Support Center
Documentation
Implementation Details
< 1 day
Time to Deploy
Easy
Learning Curve
✓
Documentation
ROI Calculator
Estimated Annual Savings
Annual Savings:
$65,000
Tool Cost (est.):
$7,440/yr
ROI:
27x
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Company Info
- Name
- Mixpanel
- Founded
- 2009
- Location
- San Francisco, CA